October 31, 2017
HighPoint is pleased to finally show off one of our big initiatives of 2017: new branding and an improved online experience.
Creating updated collateral was exciting for our team, but put us in unfamiliar territory. As with the challenges we typically encounter in our work, we relied on experts to help us understand the why before we executed against the how. In practice, this meant realizing it was important to maintain the signature look and feel of our brand, but that we wanted to inject a little modernity to reflect our dynamic progression. HighPoint wasn’t changing; HighPoint was improving.
Once our brand was freshened up, it was time to apply the same concepts to our website. We wanted the online HighPoint experience to feel energetic and thoughtful without being overwhelming.
On our new website you’ll find an updated look that brings our brand to life and provides more opportunities for visitors to learn about our unique point of view.
- On the About page, you’ll find our Values. They’ve been guiding principles in the way we’ve build relationships with clients and each other since our founding in 2002.
- The Team page features in-depth bios of our management team. Want to know who makes the best Zuni Café chicken? You’ll have to read to find out…
- If you visit ViewPoints you’ll find even more information on the HighPoint way. This is where we continue to share innovations from successful partnerships and insights from our professional network.
Please take a minute to explore, and if you haven’t already, be sure to sign up for our newsletter – it’s the quickest way to join the conversation. Whether you’re seeking deep-level engagements to transform your organization or you’re interested in joining our network of meticulously selected consultative professionals, HighPoint Associates wants to hear from you.