December 1, 2017 -In the least surprising news of the year, a recent Deloitte survey indicates that Americans plan to spend a majority of their holiday shopping budget online. While it’s the first time online sales are expected to exceed in-store sales, I think many would have guessed as much or assumed that this threshold had already been crossed.
Here’s something a little more interesting: another survey shows that a significant percentage of shoppers aren’t enjoying their online purchasing experience that much. In a major Pitney Bowes study of retailers and consumers from around the world, almost half of respondents reported issues, frustrations and an overall experience that did not meet their expectations.
So everyone is doing it while almost half of us seem to hate it. What gives?Read More