Melting Pot: Marketing Strategy That Takes Culture into Account

Most of us wouldn’t think of Walmart as a premiere shopping destination for ethnic foods, but walk through one of the company’s supercenters in certain neighborhoods today and you might be surprised. Mangoes and papaya are stocked next to Chinese eggplant, and the next aisle over might feature imported foods from South America – all carefully curated to appeal to growing local Hispanic and Asian populations.

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Is Big Data the Answer?

Big data. It’s THE game changer your company has been looking for. It can drive dramatic cost reductions and productivity improvements, help you discover the next best product and transform your marketing strategy.

After all, big data helped UPS review routes and save $30 million every time it reduced one daily mile driven per driver. Companies are even using big data to run behavioral tests and provide insight on the best person to hire for a job.

So why aren’t you using it?

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Making the Conversion: Merging Data & Experience in Analytics

The annual convergence of the end of NCAA basketball season, the onset of the NHL and NBA playoffs, the lead-up to the NFL draft, and the kickoff of the major league baseball season have player stats and sports analytics front of mind for many fans and data nuts – myself included. But rumbles of discontent portend a possible storm on the horizon. It seems not everyone’s a convert to the data-driven future of sports (or business).

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Shadow IT Proves Tech Leaders Need to Shift Their Focus

The recent scandal over Hillary Clinton’s use of a private email address and host server for all of her email correspondence while serving as Secretary of State certainly provided fodder for political pundits. But the scandal also highlights an important strategic issue for organizations – the rise of consumer-friendly cloud technologies that have the ability to make work more efficient, but exist outside the control of corporate IT departments.

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Time for a Marketing Upgrade: The Three Ps to Supporting an Omnichannel Strategy

On your last major in-store shopping outing, how often did you pull out your phone? Did an earlier email or online search lead you there? If you’re like the vast majority of shoppers, you probably tapped into digital channels before and/or during your shopping experience. Today there is no one, predictable path for consumers’ interaction with a brand.

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The Work-Life Balance Myth

My father had a certain expectation of the workplace – he expected to be able to leave the house every morning, work uninterrupted throughout the day and be home in time for dinner, the evening news and Rukeyser’s Wall $treet Week. For many of us – and I’m guessing nearly everyone reading this article – it feels like there’s no such thing as a balance between work and life. When it comes to your career, you’re either all in or all out.

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Building a Business That’s Ready for Anything

Crises, be they natural or man-made are an ever present threat to business. So what are companies doing to prepare for disruptions, not just those that can be addressed through disaster planning and business continuity strategies, but those truly unknown scenarios that it seems only the most resilient organizations survive?

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Strategy from a Vision, Values and Talent Perspective

Every good strategic leader works hard to design a business strategy that creatively serves the needs of customers in the face of tough competitors and delivers enterprise value. Business school core courses have been shaped and consulting firms created to help executives responsible for strategy analyze and synthesize their way to this straightforward goal.

But there is a quite different approach to strategy that many companies and businesses might be wise to think about.

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Welcome to HighLights – The Changing Shape of Consulting

Thanks for stopping by HighPoint Associates’ new HighLights blog. My colleagues and I will be using this space to share our views on the day’s biggest business issues and the critical challenges our customers face. We’ll also spend time discussing disruption, highlighting the new approaches companies are taking to solving their business challenges.

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EPMO discussing enterprise-wide initiatives in a pandemic

Agile Strategy

Mention strategy development and most CEOs grit their teeth, imagining months of analysis led by corps of consultants, often with significant cost and a result that doesn’t match where the company and its senior team really sees itself going.

Sadly, many CEOs don’t have a lot of confidence in their strategy. According to a 2013 Booz & Company survey of more than 3,500 global leaders, over half doubt their company’s strategy will lead to success or think their strategy is understood by employees and customers. Even more alarming, only a third feel that their company’s core capabilities fully support their strategy.

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