Is Big Data the Answer?

Big data. It’s THE game changer your company has been looking for. It can drive dramatic cost reductions and productivity improvements, help you discover the next best product and transform your marketing strategy.

After all, big data helped UPS review routes and save $30 million every time it reduced one daily mile driven per driver. Companies are even using big data to run behavioral tests and provide insight on the best person to hire for a job.

So why aren’t you using it?

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Contributing Authors: Kristina Tober and Bob Kaplan, with additional contributions from Alon Bochman and Iván Markman