Why Building Trust Should be a Corporate Priority

It’s not enough to be the best at your business anymore. No matter how great your product or esteemed your expertise, to earn business today your customers want to feel that you are a “Trusted Advisor.”

In his more than 45 years of consulting and executive management, Jim Bennett, a Senior Advisor to HighPoint Associates, has seen a significant shift in client and customer mindsets. “Clients want to know that you and your company’s interests are deeply aligned with theirs and that you are highly motivated by their success. They want to know they can count on you to listen to their issues and not just rush to offer a solution.”

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Contributing Authors: Kristina Tober and Jim Bennett