Does Strategy-Making Have to Be All That Complicated?

When corporate executives hear the term “strategy-making,” many of them reach for the aspirin. Strategy-making conjures images of massive data analysis efforts, indecipherable PowerPoint decks, and money spent on people who at the end of the day don’t typically get it right. And by the way, where are the results?

In this article, James E. Bennett shares his life-tested, client confirmed views on how to make better strategic decisions by organizing all strategic thinking under the umbrella of institutional strategy. Institutional strategy is not a specific set of tools or techniques. Rather, it’s a way of approaching strategy-making from the executive level. It is not so much a tool kit as it is a matter of perspective.

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Contributing Authors: Jim Bennett and Bennett McClellan