Consumer-focused companies, such as retailers and consumer packaged goods (CPG) companies, experience good times and bad times. Yet some companies seem to consistently outperform their peers regardless of economic conditions. Recognizing this anomaly, HighPoint InSights posed the following question to HighPoint’s retailing expert Karen Schwichtenberg:
What do high-performing retailers do well, regardless of economic conditions?
Schwichtenberg responds by outlining three simple, yet profound principles.
Contributing Author: Karen Schwichtenberg and Bennett E. McClellan