“As a niche OTC drug company, we reached the corporate decision to dramatically revise how we segment our consumer base and deliver unique products tailored to each segment.  HighPoint was able to quickly and cost-effectively provide us with a highly qualified consultant with an extensive marketing background to conduct both primary and secondary research on our various end consumers and assist us in developing strategies and tactics to address each group.  It was invaluable to have additional brainpower laser-focused on developing and articulating our portfolio strategy going forward.”

Vice President of Marketing, specialty over-the-counter drug company


HighPoint Associates

(310) 616-0100