Retail Brand Positioning

In order to better align with their high-end market position, accelerate top line sales growth, and enhance profitability, a regional sporting goods retailer sought to re-evaluate their brand strategy and messaging.

Upon engagement, HighPoint deployed the former Executive Director of Strategy at the world’s largest brand consultancy to lead an eight-week brand strategy and position analysis engagement. The project included an internal and external evaluation of the company’s current brand strategy and an analysis of the competitive landscape.

The HighPoint consultant ultimately developed and prioritized a new brand platform as well as consumer touchpoint recommendations for the retailer to implement.