Retail Strategy and Consumer Segmentation

A global CPG company specializing in over-the-counter medication sought solutions on three fronts: optimizing their consumer segmentation, re-evaluating their retail strategy, and assessing new product opportunities.

Once engaged, HighPoint deployed a marketing executive with experience creating and implementing strategic marketing initiatives in the CPG sector. The consultant worked with the company’s marketing team and senior executives and developed a work plan to address the issues inherent in targeting multiple channels simultaneously. The consultant interviewed internal and external stakeholders in order to determine branding, pricing, location and go-to-market product strategies across the segments.

Recommended actions were approved, embraced, and implemented.