Market Entry Analysis

With a newly planned segment in an un-tapped market, a publicly traded multi-billion dollar manufacturer of home improvement and new home construction products was looking to conduct a market analysis.

Upon engagement, HighPoint deployed a former McKinsey Engagement Manager who had also spent time as a Director of Brand Strategy at a publicly-traded global CPG company.

The consultant developed a perspective on market structure, competitive dynamics in the space, and the attractiveness of key players.

The work product resulted in the identification of a target for the company’s expansion into the commercial plumbing space, which was presented to the division and corporate leadership, and gained support to pursue across both functions.