Pricing Strategy

After creating a new division within its company, an industry-leading industrial equipment manufacturer sought to identify pricing opportunities and develop an overall approach to pricing.

HighPoint was engaged and deployed two consultants, both with deep consulting and operational experience in pricing. The pair analyzed data on costs, margins, and sales for the given product segment in order to develop a database and pricing model.

The team then reviewed frequency distributions of prices and margins within product and customer categories and analyzed the profit impact of potential pricing changes suggested by this review.