Market Assessment and Portfolio Strategy for Global Beauty Business


A multi-billion-dollar, global branded beauty goods firm and retailer, sought external partnership to drive a comprehensive market landscape assessment across the U.S. to develop its optimal portfolio strategy and identify organic and inorganic growth opportunities.


It was imperative the chosen consulting firm be able to expertly build upon the client’s ongoing efforts in consumer segmentation analysis to establish an understanding of the market landscape and opportunities for growth, while also developing a holistic brand portfolio strategy for the U.S. market.

HPA Solution

HighPoint’s best-in-class team was advised by a former McKinsey Director and led by a former McKinsey Associate Partner deeply credentialed in CPG. Rounding out these heavy hitters was a duo of equally skilled problem solvers: former Bain consultants with expertise in consumer product market sizing and go-to-market strategy development, including at one of the leading specialty retailers.

The HighPoint team partnered with internal stakeholders– including Board Presidents–to first analyze the existing U.S. market landscape and recent category and channel disruptions. We then built on the client’s existing consumer segmentation efforts by profiling target consumers and influencers and assessed the competitive environment by applying a strategic portfolio lens. Lastly, the team mapped the current product portfolio to determine which brands could be repositioned and where they might require either new brand development or M&A activity to fill portfolio gaps.


Findings from HighPoint’s analysis of the U.S. market were presented to executives and at our client’s worldwide strategic planning meetings, and today they inform the global beauty giant’s M&A growth strategies.