Almost two-thirds of Americans own a smartphone, and almost half of those people state it’s something “they couldn’t live without.” According to Forbes, the number of “endpoints” where consumers interact continues to grow, with greater cooperation between traditional and emerging devices. Stating the obvious, technology is changing the way we do business today. Companies have greater access to their customers and vice versa. The trick to success is knowing how to tap into that transformation.
Contributing Authors: Robbie Kellman Baxter as told to Kristina Tober