Tackling Today’s Challenges to New Market Entry

Growing your business used to be simple. Gather data, analyze it, select a market and develop your strategy, then reap the returns. To say now it’s not that straightforward is stating the obvious.

The tactics to entering a new market need to evolve, asserts Luiz Zorzella, consultant to HighPoint Associates, seasoned expert on new markets and growth, and author of Revenue Growth: Four Proven Strategies. He proposes a fresh approach to new market entry that is more agile and dynamic in nature, and encourages flexibility, adaptability and speed.

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Contributing Authors: Kristina Tober and Luiz Zorzella