Time for Payback

There’s no doubt our personal information, preferences, habits, dislikes and opinions are being collected and used by everyone from Facebook to florists. These businesses benefit from the data they collect on us – it’s time they used that data to our benefit as well.

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Moving the Chains: Taking Strategy Pointers from the World of Fantasy Football

Fantasy football’s runaway popularity – and the massive gambling activity it attracts – are borne from the endless combinations and possibilities it offers. After all, there is no such thing as fantasy boxing or tennis. Two competitors meet, one is victorious and the result hinges on individual performance. A football team, on the other hand, is an interconnected web of capabilities, flaws and potential. It’s a puzzle. At Highpoint, we think about that puzzle in the corporate context all the time and seek inspiration wherever we can find it.

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Reflections While on a Glacier in the Canadian Rockies

Earlier this month, I spent some time hiking in the Canadian Rockies with my wife, and reflected on my last eight years at HPA and how much the business has changed over that time.

When I started at HPA in early 2009, we were in the throes of a major market correction and business slowdown that many had not experienced in our lifetimes. Today the concerns we most often hear from clients are how to best position themselves in a rapidly changing world.

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The Power of Social Media

Social media is a powerful tool that can make or break your business. As I’m sure you’re aware, United Airlines recently learned this lesson the hard way. What this incident illustrated was the speed with which a brand’s reputation can be impacted. In the age of smart phones and social media, companies can no longer ignore incidents or sweep them under the rug.

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Bouncing Back

Once again, much of the talk leading up to this year’s Super Bowl was about the ads and the record billions spent dazzling TV’s biggest audience of the year. Despite our advice from last year, ad revenues spiked a new high, exceeding last year’s $15.5 billion, with each 30-second spot costing $5 million or an astounding $166,667 per second.

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When Did Boomers Lose Their Cool?

When Disney starts bailing on the Boomers, is it the end of the ride for the generation that used to set the trend for just about everything?

Ditching “The Twilight Zone” for a new “Guardians of the Galaxy” theme on its popular Tower of Terror ride, Disney might not be the first to throw Boomers aside in pursuit of younger, hipper Millennials.

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