
Time for a Marketing Upgrade: The Three Ps to Supporting an Omnichannel Strategy
On your last major in-store shopping outing, how often did you pull out your phone? Did an earlier email or online search lead you there? If you’re like the vast majority of shoppers, you probably tapped into digital channels before and/or during your shopping experience. Today there is no one, predictable path for consumers’ interaction with a brand.
Read More