The Lessons You Don’t Learn in Business School – Communications 101

I’m probably not alone in noticing that written communication has gotten, frankly, sloppy. We could chalk it up to any number of culprits. Maybe it’s the proliferation of instant messaging that’s forcing abbreviations, conjugations and the like to become the norm. Or maybe it’s voice-to-text messaging, an over-reliance on auto-correct, big fingers on little screens, the list goes on.

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What is Good Leadership?

The question of leadership style has been recently addressed in the business pages as well, and it’s easy to see parallels between Trump’s brusqueness and the corporate culture at Amazon highlighted in a recent New York Times cover story. Some would argue that the approach taken by Jeff Bezos of Amazon is too harsh. But given his enterprise’s success, perhaps there is some merit to his “articles of faith” that demand excellence, candor and unerring commitment.

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Weaving a Web for Omnichannel Marketing Success

Today’s customer journey has become an increasingly complex maze for marketers to follow, with multiple entry points into the purchasing cycle and new influences that can detract them from reaching the end point. Customers can simultaneously bring their digital shopping experience in-store, share product insights on social media and compare competitor’s products across physical and digital channels.

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Moving Past Fear – Secrets of Successful Post-Merger Integrations

Merger activity is at a fever pace this year, on pace to hit new record levels. But are many of these deals doomed to fail, driven more by fear than coherent strategy? Overcoming market pressures to pursue M&A activities that are both strategic and successful in driving business results takes more than simple due diligence. You need to understand the pitfalls along the path, have a strategy for success and a playbook that helps to guide the process.

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Brands – Know Thy Customer

A recent chat with my colleagues about our kids turned into a great lesson about building resonant brands. I’d mentioned my daughter’s recent obsession with everything Ivivva – the Lululemon spinoff brand for tween girls – and one of the folks around the table suggested the company must be losing out on a lot of brand equity by going with the “Ivivva” brand, instead of calling itself “LuluKids.”

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hiring

The Lessons You Don’t Learn in Business School – Making That First Hire…Intelligently

When building a business from the ground-up, your first inclination may be to bootstrap it and do everything yourself; I know mine was. But after awhile you realize your time and energy is better spent on the 20 percent of things where you add the most value to the business. So you pivot to hiring folks who can support your growth. Sometimes you make mistakes along the way, but here is what I’ve learned from them.

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The Lessons You Don’t Learn in Business School – Building to Scale

Mid-May marks the start of the annual business school graduation season. Over the next few weeks, schools from Anderson and Booth to Wharton and Yale will graduate some of the top new business talent, who all feel “ready to lead organizations into the future.” I put that in quotes – why? Because that’s the mindset coming out of business school, of the graduates themselves…but the reality is that couldn’t be farther from the truth.

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