Time for a Marketing Upgrade: The Three Ps to Supporting an Omnichannel Strategy

March 19, 2015 - On your last major in-store shopping outing, how often did you pull out your phone? Did an earlier email or online search lead you there? If you’re like the vast majority of shoppers, you probably tapped into digital channels before and/or during your shopping experience. Today there is no one, predictable path for consumers' interaction with a brand.

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The Work-Life Balance Myth

March 10, 2015 - My father had a certain expectation of the workplace – he expected to be able to leave the house every morning, work uninterrupted throughout the day and be home in time for dinner, the evening news and Rukeyser’s Wall $treet Week. For many of us – and I’m guessing nearly everyone reading this article – it feels like there’s no such thing as a balance between work and life. When it comes to your career, you’re either all in or all out.

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Building a Business That’s Ready for Anything

March 1, 2015 - Crises, be they natural or man-made are an ever present threat to business. So what are companies doing to prepare for disruptions, not just those that can be addressed through disaster planning and business continuity strategies, but those truly unknown scenarios that it seems only the most resilient organizations survive?

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Welcome to HighLights – The Changing Shape of Consulting

February 20, 2015 - Thanks for stopping by HighPoint Associates’ new HighLights blog. My colleagues and I will be using this space to share our views on the day’s biggest business issues and the critical challenges our customers face. We’ll also spend time discussing disruption, highlighting the new approaches companies are taking to solving their business challenges.

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