Bouncing Back

Once again, much of the talk leading up to this year’s Super Bowl was about the ads and the record billions spent dazzling TV’s biggest audience of the year. Despite our advice from last year, ad revenues spiked a new high, exceeding last year’s $15.5 billion, with each 30-second spot costing $5 million or an astounding $166,667 per second.

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Strategy Support

In preparation for an upcoming board review, a multi-billion dollar global food products company sought assistance in the development of a product segment strategy for a category that cut across multiple business units.

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Go-to-Market Strategy and Pricing Optimization

A high-growth, mid-size online specialty retailer was looking to attack larger competitors and needed to develop a robust go-to-market strategy and pricing structure.

HighPoint deployed a team led by a former BCG Partner with extensive e-commerce experience and a former LEK senior consultant from that firm’s retail practice.

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When Did Boomers Lose Their Cool?

When Disney starts bailing on the Boomers, is it the end of the ride for the generation that used to set the trend for just about everything?

Ditching “The Twilight Zone” for a new “Guardians of the Galaxy” theme on its popular Tower of Terror ride, Disney might not be the first to throw Boomers aside in pursuit of younger, hipper Millennials.

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